Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Working Mum's Leverage Checklist with your own keyword “LEVERAGE”. Each banner is shown at real phone size too, so you can see it reads.
Your checklist stays the free giveaway (DM "LEVERAGE"). The next step up is a small evening workshop, "Know Your Leverage", built on your own $110k to $220k story. The one-shot DM goes to anyone who likes, comments or connects. These invites go to the senior women on your list, with that story as the hook. Everyone who comes gets a clarity call, then your group.
I help Aussie mums quit jobs they hate for careers they love | Ex agency MD | Ex FutureBrand, Frost*, Thinkerbell | As seen in Mamamia, Campaign Brief | Coach Kat | DM "LEVERAGE"
This is the real size on a phone. Every word is readable.
Back from mat leave to the same title and less of the job? | I help ambitious Aussie mums move up, earn more and do work they love | Ex agency MD | As seen in Mamamia | DM "LEVERAGE"
This is the real size on a phone. Every word is readable.
Know your leverage before you ask for the pay rise | Free Working Mum's Leverage Checklist | Ex agency MD, 20 years in brand | Executive Coach, Coach Kat | DM "LEVERAGE"
This is the real size on a phone. Every word is readable.
I went from $110k to $220k, a week after being fired | Now I help ambitious Aussie mums know their worth and ask for more | Ex agency MD | Coach Kat | DM "LEVERAGE"
This is the real size on a phone. Every word is readable.
Mums don't come back from mat leave less ambitious | Leadership coach for ambitious women and mums | Ex agency MD | As seen in Mamamia, Campaign Brief | DM "LEVERAGE"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door to pick up the boys, so I thought I'd send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hi properly.
I'm Kat. I spent 20 years in brand and agencies, from media planner to MD, and now I coach ambitious Aussie mums who want to move up, earn more, or leave a job they hate for one they love.
Your profile reminded me of [CLIENT NAME], who I was just on a call with.
She came to me [WHERE SHE WAS], and now [RESULT].
What works is that we find your leverage before you ask for anything. That's your unique value, your relationships, your results, and who actually sees your work. It's how I went from $110k to $220k, a week after I'd been fired. I asked for $230k to $250k, and got it.
Right now I've got [THE OFFER].
As you can imagine, the old "she'll come back less ambitious" idea isn't a big fan of us haha.
Anyway, I really have to go get the boys.
Would it help if I walked you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no biggie. I'm happy to just send you my free Working Mum's Leverage Checklist instead.
Nice to meet you!
Cheers,
Kat
Know Your Leverage. A small private evening in [PLACE, e.g. a studio in Melbourne] on {Day + date}, straight after work. 90 minutes, [SEATS, e.g. 12] seats, in person.
The promise: walk out knowing your leverage, and with your ask written, before you go into the next pay or role conversation.
What we cover: 1. How I went from $110k to a $220k offer a week after being fired, and still asked for more. 2. The four parts of leverage: your unique value, your relationships, your results, and who actually sees your work. 3. You write your own ask, in the room.
Why this workshop: Your own story (your 24 Jun 2026 post): a $110k Account Director, fired, then a $220k offer a week later, and you still asked for $230k to $250k and got it. We don't have a client result with numbers yet, so this uses yours. Swap in a client's story once one is happy for you to share it.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE, e.g. In The Room]." Then carry on with the message. Swap the highlighted bits. [Square brackets] you fill in; {curly brackets} fill automatically.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for senior women in agencies in [PLACE] on {Day + date}, walking through how I went from a $110k Account Director to a $220k offer a week after being fired, and still asked for more.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for ambitious mums back from mat leave in [PLACE] on {Day + date}, walking through how to find your leverage before you ask for the role or the money, and how I doubled my own salary a week after being fired.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop for ambitious women who've just been made redundant, in [PLACE] on {Day + date}, walking through how I landed a $220k offer a week after being fired, and still asked for more.
Would you like to come?
Hey Sarah, I remember we were chatting about going back to Ogilvy after your second at the In The Room launch.
I'm hosting a small workshop for senior women in agencies in Collingwood on Thursday 23 October, walking through how I went from a $110k Account Director to a $220k offer a week after being fired, and still asked for more.
Would you like to come?
Hey {First name}, I was chatting to [A PEER LIKE THEM, e.g. a Group Account Director just back from leave] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Problems to pick from: coming back to the same title and half the job; being told the promotion is "next round" for the third time; applying for 20 roles and hearing nothing back.
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] ambitious women on {Day + date}, and we'll go deep on finding your leverage before you ask for the pay rise.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Subject: Your private invite: Know Your Leverage, {Day + date}
Hi {First name},
I'm hosting a small private workshop for [WHO, e.g. senior women in agencies] in [PLACE] on {Day + date}, walking through how I went from $110k to a $220k offer a week after being fired, and still asked for more.
Would you like to come?
Kat
Subject: Re: Your private invite
Hi {First name},
I was chatting to [A PEER LIKE THEM] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Kat
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] ambitious women on {Day + date}, and we'll go deep on finding your leverage before you ask for the pay rise.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it.
And if you're snowed under, just let me know and I'll reach out for the next one.
Kat