Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Working Mum's Leverage Checklist with your own keyword “LEVERAGE”. Each banner is shown at real phone size too, so you can see it reads.

Download everything (.zip)

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → your checklist link, then upload the tile as its image. Drag it to the first slot.
  5. Reply to every “LEVERAGE” with the checklist, then the DM below.

Five options

Option 1You at work, your promise in your own words, and your agency record under it. The one we'd pick.
Kat Francis

I help Aussie mums quit jobs they hate for careers they love | Ex agency MD | Ex FutureBrand, Frost*, Thinkerbell | As seen in Mamamia, Campaign Brief | Coach Kat | DM "LEVERAGE"

178/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Download bannerDownload Featured
Option 2Your buyer's own question, over a real photo from In The Room.
Kat Francis

Back from mat leave to the same title and less of the job? | I help ambitious Aussie mums move up, earn more and do work they love | Ex agency MD | As seen in Mamamia | DM "LEVERAGE"

182/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Download bannerDownload Featured
Option 3Your current banner made bigger: your ampersand, your colours, and the checklist itself.
Kat Francis

Know your leverage before you ask for the pay rise | Free Working Mum's Leverage Checklist | Ex agency MD, 20 years in brand | Executive Coach, Coach Kat | DM "LEVERAGE"

169/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Download bannerDownload Featured
Option 4Your own $110k to $220k story as one giant number. Nothing else on a phone is this loud.
Kat Francis

I went from $110k to $220k, a week after being fired | Now I help ambitious Aussie mums know their worth and ask for more | Ex agency MD | Coach Kat | DM "LEVERAGE"

164/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Download bannerDownload Featured
Option 5Your biggest post as the head, with Mamamia, Campaign Brief and Working Mumma under it.
Kat Francis

Mums don't come back from mat leave less ambitious | Leadership coach for ambitious women and mums | Ex agency MD | As seen in Mamamia, Campaign Brief | DM "LEVERAGE"

166/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Download bannerDownload Featured

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door to pick up the boys, so I thought I'd send this quickly before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hi properly.

I'm Kat. I spent 20 years in brand and agencies, from media planner to MD, and now I coach ambitious Aussie mums who want to move up, earn more, or leave a job they hate for one they love.

Your profile reminded me of [CLIENT NAME], who I was just on a call with.

She came to me [WHERE SHE WAS], and now [RESULT].

What works is that we find your leverage before you ask for anything. That's your unique value, your relationships, your results, and who actually sees your work. It's how I went from $110k to $220k, a week after I'd been fired. I asked for $230k to $250k, and got it.

Right now I've got [THE OFFER].

As you can imagine, the old "she'll come back less ambitious" idea isn't a big fan of us haha.

Anyway, I really have to go get the boys.

Would it help if I walked you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.

If not, no biggie. I'm happy to just send you my free Working Mum's Leverage Checklist instead.

Nice to meet you!

Cheers,
Kat

Before it goes live

  • Give the checklist a proper home. Right now it only lives as a raw PDF file link on your old site. It works, but put it on a page on your new website (or at least in your Featured as a link) before the banner goes up, so every “LEVERAGE” has somewhere to go.
  • Check the last page of the checklist. It still offers a free 20-minute call. Your About says your programs and pricing have changed, so update that page to match what you offer now.
  • Your About and top title. Your About says booking links on your site aren't active yet, and your top Experience title reads “Australia's Working Mum Expert & Executive Coach”. Once the new site is live, update the About, and use “Executive Coach, Coach Kat” so it matches the new headline.
  • One client story for the DM. We don't have a client result with numbers, so the DM leaves it for you to fill.